Brand positioning is about owning a unique position in the mind of the target consumer.
A branding strategy is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
A brand refresh changes the brand elements improving brand equity
Branding is the process of giving meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. Branding adds identity and credibility as well as attention to a company. It’s the face of the entire organisation.
We can design a brand identity or transforms and revitalises an existing one. So whether you are a new business in need of a completely new brand or an existing business that needs a serious brand identity strategy shakeup, we have the experience, expertise, drive and ingenuity to make your ambition a reality.
Just like your personal identity makes you unmiskaenly you, your brand identity is the same for your business. It sets you apart from others. Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
No matter what industry you’re in, if you want to differentiate yourself from your competitors, attract your target audience, and turn them into customers, you’re going to need a strong brand identity. A good brand should be memorable and communicate the brand’s essence, history, and values all at once.
Connecting with your market is a vital step toward commercial success from your idea or innovation. Without markets, their segments and their assortment of customers, your idea or innovation has no real value. With so many tools and techniques available to suit any budget, all it takes is some strategic thinking to get on your way to growth. Even the largest, most market-dominating businesses had to start somewhere, and there’s no reason your marketing shouldn’t take you to great places.
Evolving can help you devise a brand marketing strategy. This marketing strategy would raise customer awareness, and increase enquiries which would result in a boost in sales and profitability.
Evolving can breathe new life into your brand and provide the tools and assets to take your brand to the next level. As a leading Mornington Peninsula agency, we work closely with organisations and corporate clients across Australia. Our branding experience helps others to understand their brand’s possibilities.
We’re a food and FMCG specialist agency.
We’re Evolving Communications. Established in 1994, and with over 38 years in broadcasting and marketing, we’ve worked with some of Australia’s iconic brands. We’ve made and are still making some of Australia’s favourite television shows. We are storytellers that create and publish content that engages and inspires.
Based on the Mornington Peninsula in Melbourne’s picturesque and creative south, we’ve travelled the world with a team of talented, revered and experienced cinematographers and content creators. We’re much more than you think!
The world is changing and so too has the way we do business. We’re evolving and we can help.