Your website works 24 hours a day, 7 days a week. Consumers use websites to research your products and services, as well as evaluate what type of business you are. Investing in a site that looks and functions well inspires confidence.
The more professional your website is, the more advantages you gain.
A good website provides another avenue for customers and prospects to find your company. Your website is important because it helps you establish credibility as a business.
Building an authoritative site means search engines such as Google will look to your business as a reference site. For this reason, your site needs to be easy to navigate and free of clutter. It’s also important that your site is updated on a regular basis. This can be done through a blog or regular product updates. Active sites are ranked higher in search than dormant sites that have not been regularly updated.
Our sites are built using WordPress. This means it can be easily updated as and when the need arises by you or us. Your site MUST be mobile friendly. It needs to look its best on small and large screen devices alike. WordPress sites can be easily maintained by anyone without a background in web development.
Search Engine Optimisation is what we do but instead of an add-on, we optimise as we build.
What’s more, we’ll connect you to Google Analytics so you can see how your site is performing.
Google Analytics allows you to track many important metrics. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. … Google Analytics allows you the information needed to improve your website, and make it the best it can be.
Website build costs
Our website costs include graphic design, build, and the implementation of Google Analytics, webmaster tools, Facebook Pixel, and Search Engine Optimisation. We also include a one-on-one tutorial for the use and maintenance of your site. After all, knowledge is power, and a big cost saving for you. We offer ongoing maintenance contracts.
We offer ongoing maintenance contracts to ensure your site is always up to date with the latest plugins. A plug-in is what gives your site functionality. It may be a form, a shopping cart, or some analytics software. It’s important that the latest versions of plugins and software are installed on your site as this prevents hackers at bay.
Website Updates and Backups
All websites need a bit of TLC. WordPress is no different. Every few months WordPress will update their software to fix problems and add new features. It’s recommended that this is done as updates become available. Also, WordPress plugins – the extras that give functionality to the website, are updated regularly and these need to be applied as they are released.
Most importantly, the site needs to be backed up regularly off the hosting platform. This means if the server that the site is on fails, it can easily be restored with minimal offline time. We can show you how to do this or we can do it for a minimal cost per month.
Just like your car, a little bit of maintenance could save you down the track.
Websites and Social Media are stronger together
Your website and social media are a team. They work well together as one drives traffic to the other. Social media is where you build your community of fans, and your website is for your brand. They need to be linked in many ways to maximise potential and ROI.
What you need to know
Being found in search is behind everything we do. Not only must your site be desktop friendly, it must also be mobile friendly. Sometimes we need to make two versions of some pages so it works well in both. If a page is not mobile friendly, Google will not return that page in results when a user searches on a mobile device.
Descriptive domain names are advantageous.
It’s easy to move your website from your existing hosting provider. We don’t use any technology that locks you in with us or any other provider.
We can’t future proof your site from technology that hasn’t been invented yet. Your site will be built using the latest available software and technology. Sites don’t last forever, but you’ll get many years of compliance with WordPress.
We’re here to help, advise and work with you. You’re not just commissioning us to build your site, we’ll become your online partner. Part of our ongoing role is to keep you up to date with the latest initiatives from WordPress and more importantly Google. Like Facebook, Google changes its search algorithm regularly, and we’ll let you know if it affects your site. Google notify us of changes through webmaster tools. We’ll plug this into your site too.
We require a 50% deposit with a signed off quote and balance on completion, that is when your site goes live.