The creation of innovative recipes can be the extra edge your product needs to create brand awareness, increase sales, highlight product benefits, and provide inspiration for people to use and incorporate your product into the weekly shopping and into their busy lives.
With over 5 years of experience, we specialise in Recipe Development and Food Photography in Melbourne and the Mornington Peninsula.
It’s just not enough to market your product and hope for sales, chances are, some other brand has done just that, and consumers are in the habit of buying theirs. It doesn’t matter if you’re a new brand just launching, or an established brand maintaining market position, showing consumers how to use your product is what makes them buy your product.
The global food revolution is well underway and Australians are now more nutrition and health conscious than ever before. It’s never been more important to have your product in the minds of the consumers and show them how to use it and the benefits.
The creation of innovative recipes can be the extra edge your product needs to create brand awareness, increase sales, highlight product benefits, and provide inspiration for people to use and incorporate your product into the weekly shopping and into their busy lives.
Consumers are savvy when it comes to cooking at home. When a consumer receives a recipe in their news feed that demonstrates how easy it is to make a delicious meal with your product, your brand is well on the way to being selected on the store shelf. Break the consumer’s habitual cycle of buying your competitors brand.
Not all recipes are the same and Evolving Communications has many experienced and talented chefs and recipe developers available. All recipes are tried and tested. Don’t use food bloggers when you can become an influencer in your own right.
Part of our recipe development process is creating nutrition tables. FSANZ’s Nutrition Panel Calculator (NPC) helps food manufacturers calculate the average nutrient content of their food products and prepare a nutrition information panel.