Social Media 101: stopping the scroll, swipe or bounce - Evolving Communications
Evolving Communications - Mornington Peninsula's most experienced digital marketing agency. for social media marketing, web development, SEO and more. We're a full-service outsource marketing agency with a focus on strategic marketing. We create engaging and memorable campaigns for your business.
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How can you get more from your Facebook Advertising?

Social media is a proven and growing platform for marketing goods and services to consumers. Globally, Facebook and Instagram are platforms where businesses and supporting products and services need to be.

In Australia, Facebook has 15 million monthly active users and Instagram has 9 million according to Vivid Social. Advertising to users of these platforms has CPM rates not seen by any other media platform. As users of Facebook willingly give personal information to the social media juggernaut, it’s never been easier to use the company’s marking algorithms to target users in specific areas.

It’s not just Facebook alone though, each social media platform has it’s benefits in marketing to specific demographics, and we utilise all platforms, including, but not limited to Youtube, and also Twitter. In our 3 hour Social Media 101 information session, we’ll empower you and teach you how to craft specific messages that will reach the right audience by focusing resources, cost-effectively, on a specific customer segment that will enable your small business to compete successfully and to better serve a target market than your larger competitors. Now wouldn’t you like a slice of that pie?

We’ll show you how to:

Plan: Creating a digital marketing strategy

Reach: Grow your audience online

Act: Encourage brand interactions and leads

Convert: Increase sales through CRO

Engage: build customer loyalty and advocacy

And then we’ll share some of our secrets on:

What makes a great Facebook ad that is holy-guacamole gorgeous & high performing?

Some very compelling facts and why you need to stop the scroll and fully utilise …

Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.

Video is also a very popular medium with around 15 million Australian visitors to the YouTube website every month.

Social Media Statistics Australia – April 2018

1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. WordPress.com – 5,700,000
5. WhatsApp – 5,000,000 Active Australian Users

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.6 million Australians.

Facebook’s recent data shows there are now 15 million active Australians on Facebook. Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.

Facebook Demographics in Australia

Age Bracket                                   Number of Users*

13 – 17                                            940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                  1,200,000

*approx numbers

Penetration of the Australian Population


  • 6 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 3 Australians use Instagram
  • 1 in 6 Australians use Snapchat
*Stats Source: Vivid Social – Social Media Agency.
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).