We’re passionate about food and nothing speaks more than a picture whether it’s for broadcast, online or offline.
There’s one good reason every business needs quality food photography. Not only does it make you hungry as you scroll through Instagram, Facebook, or Pinterest, it also makes you want to go to your favourite restaurant and eat! Food photos are timeless and can be a great and invaluable addition to your social media marketing campaign.
Anyone who’s looking for their next new restaurant to try will often scroll through the food photography a restaurant has on their social media or website before deciding where to go. This is especially true if they’re not familiar with the restaurant or its menu or if they are travelling.
Mouth-watering food photography not only gets feet through the door or trust in a brand, it’s what customers share online when reviewing your brand.
Food photography is an often undervalued and overlooked profession that can form a crucial component to the success of many businesses in the restaurant and hospitality industry. Therefore, not only do high quality and professional photographs of food, people and premises emphasise the strengths of a menu, but they also provide a story for the customers, giving depth and value to a brand.
A picture speaks a thousand words which is why food photography is so important.
We’ve worked on many TV programs to point of sale and web content using some of Australia’s best cinematographers and photographers. So if you’re looking for a food photographer in Melbourne or the Mornington Peninsula, then we can help. With years of experience, and thousands of photos under our belt, you can be sure that you’re getting mouth-watering food photos sure to entice and engage. Contact us for a quote.
Food photography is an art form, with a high level of skill involved in its successful execution. It is not just limited to menus and restaurants but also cookbooks, product packaging and promotional material, both online and offline. The images above are of our team at work.
This video showcases just what can be done with video. We use experienced food stylists, chefs and of course cinematographers to achieve these results. Nothing speaks more loudly than vibrant colour and movement that adds dimension to food. Don’t forget, social media platforms like Facebook and Instagram just love video these days.
The San Choy Bau recipe video above was made for Ritchies. Presenter Paul Cooper, is one of Australia’s best.
Paul Cooper grew up in the Mornington Peninsula region of Victoria and his first step into hospitality was as a waiter at a local restaurant. He soon moved into the kitchen and make his way up through the ranks before heading to the big smoke of Melbourne to work at Matteo’s and Bistrot d’Orsay. Paul Cooper has worked as Executive Chef for some of Melbourne’s most renowned restaurants including The Botanical and O’Connell’s, before partnering with Erez Gordon to open Bishop Sessa in Surry Hills, Sydney in 2012.
If you like what you’ve seen and would like to find out more, then we’d like to ask you a few very quick questions about what you need and when you need it by. If you need stuff in a hurry – no problem, we can put our skates on, but the more notice and planning that goes into a shoot, the more cost-effective it can be for you.
Here’s what’s next.
If forms just aren’t your thing, the pick up the phone and call us. 0498 832 398 or you can use the messenger thing at the bottom of this page.