Social Media is a proven and growing platform for marketing goods and services to consumers. Globally, Facebook and Instagram are platforms where businesses like yours and supporting products and services need to be. It’s time to move on from the spray and pray approach. We offer a targeted environment that is low on cost and high on measurable results.
In Australia, Facebook has 15 million monthly active users and Instagram has 9 million according to Vivid Social. Advertising to users of these platforms has CPM rates not seen by any other media platform. As users of Facebook willingly give personal information to the social media juggernaut, it’s never been easier to use the company’s marking algorithms to target users in specific areas.
It’s not just Facebook alone though, each social media platform has its own specific benefits in marketing to different demographics, and we utilise all platforms, including, but not limited to Instagram, Youtube and Twitter.
Advertising Spend to 2023
Social Media Marketing is set to grow significantly over the next 5 years with ad spends to nearly quadruple. The good news is that advertising direct to your customers on social platforms is the cheapest it’s ever been. The trick is high-quality content and words that resonate with consumers.
In more good news, the cost of making content is also falling.
Established in 1994, Evolving Communications has over 24 years of marketing experience.
Together, Andrew and Candice have built Facebook communities in the order of hundreds of thousands of consumers for some of Australia’s leading food brands.
In time, we can do that for your business too.
Most famous social network sites worldwide as of October 2018, ranked by number of active users (in millions)
This statistic provides information on the most popular networks worldwide as of October 2018, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users. Sixth-ranked photo-sharing app Instagram had 1 billion monthly active accounts.
The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.
The most popular social networks usually display a high number of user accounts or strong user engagement. For example, market leader Facebook was the first social network to surpass 1 billion monthly active users, whereas recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors. The majority of social networks with more than 100 million users originated in the United States, but European services like VK or Chinese social networks Qzone and Renren have also garnered mainstream appeal in their areas due to local context and content.
Source: Statista
Evolving Communications offers social media marketing,
implementation and reporting, asset production, brand advice and design.
We’re passionate about social media.
Everything we make is unique and engaging. We’ve seen the evolution of social media marketing and have embraced it as the future of business to consumer marketing. We create marketing strategies that inspire and engage consumers. We speak regularly with the Australia and New Zealand Facebook marketing team who keep us up to date with the latest directions from the social media giant.
Evolving Communications offers a transparent ROI with full monthly reporting that is results driven. Our consolidated approach offers our clients savings in both time and costs without compromising quality.
What’s next?
The Nobel Prize wasn’t isn’t won with a single flash of insight. Those who have achieved it had to experiment with new ideas over time. The same is true for content marketing. You can have a handful of really great ideas, but it takes experimentation to set you and your company over the top.
Social Media Goals to Consider
Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider.
- Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
- Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
- Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
- Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.
- Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
- Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.
Like Facebook and all popular social media platforms, we’re continuously developing and updating our approach to maximise our client’s success in the world’s largest marketplace, and we’re happy to share this with you.
We’ll provide your business with a complete and ongoing media solution from branding, campaign development, and asset creation, to publishing and reporting while maintaining cohesive brand styling across all media assets. With an ongoing collaboration, we will make and publish content on Facebook, Instagram, Youtube and all relevant online and offline platforms, targeting specific and predetermined audiences. All assets will be made with proven engagement techniques as key. Transparency and education will be the foundation of our relationship with your business.